Research Paper by Vinayak Chavan
 
April 2020
6BRIEF
7ABSTRACT
8 REVIEW OF LITERATURE
9 OBJECTIVE OF THE STUDY
10PURPOSE And METHODOLOGY
11RESULTS
12IMPLICATIONS and FUTURE SUGGESTIONS
13CONCLUSION
14REFERENCE
REFERENCE
April 14, 2020

XIII. REFERENCES
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Cotton, B. C., & Babb, E. M. (1978). Consumer response to promotional deals. The Journal of Marketing, 109-113.
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Childers, Terry L and Akshay.Rao., "The Influence of Familial and Peer-Based Reference Groups on Consumer Decision", International Journal Of Advertising, Vol.24. Chandrasekhar (2012) Consumer
Misbah Ehsan, Samreenlodhi - Brand Packaging and Consumer Buying Behavior: A Case of FMCG Products - published at "International Journal of Scientific and Research Publications (IJSRP), Volume 5, Issue 11, November 2015 Edition".
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